![]() ![]() This has only worsened in the days of cord cutting. ![]() Sunday Ticket has long been considered a loss leader, with DirecTV losing $500 million a year on the package according to a CNBC report. Since Sunday Ticket’s inception in 1994, the rights have been held by DirecTV, who most recently paid $1.5 billion annually for the package. YouTube will also be the presenting sponsor of Back Together Saturday (the official start of training camp) and NFL Kickoff Weekend. However, YouTube did get other auxiliary benefits such as exclusive access to NFL content and opportunities for YouTube Creators to be present at key NFL events. NFL Media had been shopped around by the league and includes NFL.com, NFL Network and Redzone. Notably, the deal does not include an equity stake in NFL Media for Google. The valuation is a little short of the NFL’s target of $2.5 billion, although that could be reached once the commercial rights have been sold. The deal is worth approximately $2 billion per year for seven years. The Wall Street Journal was first to report Google was on the brink of acquiring the package. The NFL officially announced Thursday that Google has won rights to the Sunday Ticket out-of-market package, which will be distributed as an add-on package to YouTube TV and standalone a-la-carte on YouTube Primetime Channels. ![]()
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